Sustainability is the foundation of our business. We maintain sustainability from production to working environment and long-term engagement with customers, as well as contribute to the community through meaningful programs. Far more than an ethical necessity, we define sustainability as the drive of creativity and luxury.
Raffia from Madagascar
Stock fabrics and selected fabrics from the Refinity project
Fine fabrics from traditional craft villages all over Vietnam
Positive spirit can spread from humans to the object they create. We put our artisans at the heart of our business by treating them with respect and appreciation. We work our best to provide a healthy working environment that enables professional and personal growth, with the aim of creating a skilled and sustainable workforce. Our designs are made by the artisans who love what they do, where unlimited creativity is encouraged.
We offer new movement of working policy to give employees greater flexibility and balance
It is important to start from our business, but the impact will be way larger when we encourage others to do the same. We organize meaningful campaigns and events to raise awareness in the community of topics like environmental issues and spread positive messages.
In order to give a hand in a sustainable movement, we donated 8,000 face masks to areas affected by COVID-19 pandemic in Vietnam and France. The masks help ease the need for frontline doctors, while still maintaining sustainability as they are made of washable, special anti-droplet cotton material.
We launched a limited-edition T-shirt collection from organic cotton in order to raise awareness to environmental progress. 22,4% of the revenue from the campaign was donated to the organizations: GreenPeace, Saigon Children and Nam Phuong Foundation.
We also launched the Refinity program to renew old clothing items to distinctive everyday objects. The sustainable and fashionable Refinity kit combines many different designs like a headband, lunch bag or coffee cup carrier.
Our sustainable efforts are maintained through production, workforce care and after-sales services. We provide thoughtful maintenance service to endure product longevity and minimize the fashion waste. Being sustainable means to go with our customers throughout every of their journeys, where the hats and bags are their friends in every memorable moment of life.